Python实战 | 送亲戚，送长辈，月饼可视化大屏来帮忙！

知行编程网 2022-05-25 10:00 知行编程网 | 隐藏边栏 | 抢沙发 | 3 0

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超级无敌干货第一时间推给你！！！

中秋节介绍

中秋节，又称祭月节、月光诞、月夕、秋节、仲秋节、拜月节、月娘节、月亮节、团圆节等，是中国民间的传统节日。

中秋节自古便有祭月、赏月、吃月饼、玩花灯、赏桂花、饮桂花酒等民俗，流传至今，经久不息。

每年中秋节到，总会去姥姥那里送中秋，并买上各种各样的月饼，那个时候科技并不怎么发达，不仅没有这么多形形色色的月饼，也不知道哪些月饼卖得好？ 月饼的价格分布是怎样的呢？ 什么地方的月饼销量最高呢？ 简直有十万个为什么，希望别人给我们解答。

随着科技的飞速发展，互联网沟通了你我他。通过淘宝上月饼的销量，就可以解决我们想要知道的好多问题。基于此，我爬取了淘宝上4000多条月饼的销售数据，为大家展示了一幅漂亮的可视化大屏，解决大家心目中的问题。

Python实战 | 送亲戚，送长辈，月饼可视化大屏来帮忙！ — **可视化大屏效果展示**

数据采集

这次爬取淘宝，采用的是最简单的方式：Selenium控制Chrome浏览器进行自动化操作，中途只需要扫码登陆一次，即可完成整个数据的爬取。

这种方法及其好用，不会出现封IP、封号的情况，大家放心使用！

大家运行这个代码之前，唯一要做的就是下载与谷歌版本相对应的chromedriver驱动，然后进行相关配置即可。其实关于淘宝整个数据爬取的过程，我之前为大家写了一篇很详细的文章，供大家参考。

淘宝爬虫完整讲述：http://suo.im/6vwBc8

部分爬虫代码如下：

数据清洗

数据清洗很重要，这个对于我们后续做可视化展示，极其重要。因此我们需要根据后面要做的图形，然后进行对应的进行数据清洗。

爬取到的原始数据如下：

整个数据看上去算是比较干净，但是还是有几个地方指的我们处理一下。

爬取到的原始数据没有列名，我们需要添加一个新列名；
整个爬虫过程中，会出现重复数据，我们需要提前去重处理；
将购买人数为空的记录，替换成0人付款；
将购买人数转换为销量（注意部分单位为万）；
删除无发货地址的商品，并提取其中的省份；

数据清洗部分代码如下：

现在来看看，清洗后的数据是啥样的？

可视化展示

可视化是整个文章的亮点所在，所谓“字不如表、表不如图”。整个可视化大屏我们基于以下五个问题开展而来。

月饼销量Top10的柱形图；
店铺月饼销量Top10的柱形图；
全国月饼销量的地域分布地图；
不同价格区间的月饼销量圆环图；
月饼销售关键字的词云图；

鉴于整个文章排版，本文可视化部分的代码均可在本文末尾获取。

1）月饼销量Top10的柱形图

结论分析：销量Top10的月饼，其实对于我们选购月饼还是挺有指导意义的。从图中可以看到这个稻香村月饼，买的还是极其好的，销量排名前10的产品中，稻香村月饼占据了3个位置。还有一个名字特别熟悉：五芳斋，只知道他家的粽子做的好，原来月饼也做的不错，所以说品牌效应还是很好的。那么你是否可以再看看，这些店里面是否有其他更好吃的点心呢？

2）店铺月饼销量Top10的柱形图

结论分析：这里图中显示的结果，和第一张图显示的结果不谋而合，就不再过多的解释了。唯独感兴趣的还是这个稻香村，为啥销量如此好？百度一下得知原来是一家百年老店，附带一张图如下。

3）全国月饼销量的地域分布地图

结论分析：从图中可以看出，广东、浙江、山东、福建、北京的月饼销量，在全国都是遥遥领先的。查阅资料可以发现，它们几乎都有自己的品牌，像广东的广式月饼、浙江的衢式月饼、山东的鲁式月饼等。广式月饼重油重糖、京式月饼重油轻糖、鲁式月饼口味清淡、苏式月饼重甜。大家可以根据自己的需求，给亲戚长辈们合理挑选符合口味的月饼哦。

4）不同价格区间的月饼销量圆环图

结论分析：当然价格才是大家关注的焦点。观察上图可以发现，月饼的价格几乎是处在中间的、能被大家接受的范围(22-115)，再稍微贵一点的就是115-633这个区间(还可以接受)，而处在633元以上的月饼几乎为0。毕竟中秋节是一个传统节日，适中的价格才能被大家接受，利润就这么几天，薄利多销才是王道。

5）月饼销售关键字的词云图

结论分析：从图中可以看出，广式月饼极其受欢迎（PS：我还没吃过），其次小时候经常吃的五仁月饼一直卖的挺好，豆沙月饼还一直是很多孩子的最爱呀！还有现在出来的各种各样的新鲜口味，像美心、酥皮、心奶、燕窝、白莲等等，你到底喜欢哪一个呢？

End

后台回复“中秋节”，获取本文完整代码！

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data-darkmode-original-color-15882396318564="rgba(230, 230, 230, 0.9)" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgba(230, 230, 230, 0.9)" data-darkmode-original-color-15900529136199="rgba(230, 230, 230, 0.9)" class="js_darkmode__5" style="letter-spacing: 0.544px;text-align: center;color: rgba(230, 230, 230, 0.9);line-height: 25.6px;"><section class="js_darkmode__7"><section data-darkmode-bgcolor-15860613985508="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15860613985508="rgb(255, 255, 255)" data-darkmode-color-15860613985508="rgb(230, 230, 230)" data-darkmode-original-color-15860613985508="rgb(0, 0, 0)" data-darkmode-bgcolor-15870356070738="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356070738="rgb(255, 255, 255)" data-darkmode-color-15870356070738="rgb(230, 230, 230)" data-darkmode-original-color-15870356070738="rgb(0, 0, 0)" data-darkmode-bgcolor-15870356071023="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356071023="rgb(255, 255, 255)" data-darkmode-color-15870356071023="rgb(230, 230, 230)" data-darkmode-original-color-15870356071023="rgb(0, 0, 0)" data-darkmode-bgcolor-15882384789136="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882384789136="rgb(255, 255, 255)" data-darkmode-color-15882384789136="rgb(230, 230, 230)" data-darkmode-original-color-15882384789136="rgb(0, 0, 0)" data-darkmode-bgcolor-15882396318564="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882396318564="rgb(255, 255, 255)" data-darkmode-color-15882396318564="rgb(230, 230, 230)" data-darkmode-original-color-15882396318564="rgb(0, 0, 0)" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgb(230, 230, 230)" data-darkmode-original-color-15900529136199="rgb(0, 0, 0)" style="display: inline-block;clear: both;"><section data-tools="135编辑器" data-id="91842" data-darkmode-bgcolor-15860613985508="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15860613985508="rgb(255, 255, 255)" data-darkmode-color-15860613985508="rgb(230, 230, 230)" data-darkmode-original-color-15860613985508="rgb(0, 0, 0)" data-darkmode-bgcolor-15870356070738="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356070738="rgb(255, 255, 255)" data-darkmode-color-15870356070738="rgb(230, 230, 230)" data-darkmode-original-color-15870356070738="rgb(0, 0, 0)" data-darkmode-bgcolor-15870356071023="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356071023="rgb(255, 255, 255)" data-darkmode-color-15870356071023="rgb(230, 230, 230)" data-darkmode-original-color-15870356071023="rgb(0, 0, 0)" data-darkmode-bgcolor-15882384789136="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882384789136="rgb(255, 255, 255)" data-darkmode-color-15882384789136="rgb(230, 230, 230)" data-darkmode-original-color-15882384789136="rgb(0, 0, 0)" data-darkmode-bgcolor-15882396318564="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882396318564="rgb(255, 255, 255)" data-darkmode-color-15882396318564="rgb(230, 230, 230)" data-darkmode-original-color-15882396318564="rgb(0, 0, 0)" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgb(230, 230, 230)" data-darkmode-original-color-15900529136199="rgb(0, 0, 0)" style="letter-spacing: 0.544px;border-width: 0px;border-style: none;border-color: initial;"><section data-darkmode-bgcolor-15860613985508="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15860613985508="rgb(255, 255, 255)" data-darkmode-color-15860613985508="rgb(230, 230, 230)" data-darkmode-original-color-15860613985508="rgb(0, 0, 0)" data-darkmode-bgcolor-15870356070738="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356070738="rgb(255, 255, 255)" data-darkmode-color-15870356070738="rgb(230, 230, 230)" data-darkmode-original-color-15870356070738="rgb(0, 0, 0)" data-darkmode-bgcolor-15870356071023="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356071023="rgb(255, 255, 255)" data-darkmode-color-15870356071023="rgb(230, 230, 230)" data-darkmode-original-color-15870356071023="rgb(0, 0, 0)" data-darkmode-bgcolor-15882384789136="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882384789136="rgb(255, 255, 255)" data-darkmode-color-15882384789136="rgb(230, 230, 230)" data-darkmode-original-color-15882384789136="rgb(0, 0, 0)" data-darkmode-bgcolor-15882396318564="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882396318564="rgb(255, 255, 255)" data-darkmode-color-15882396318564="rgb(230, 230, 230)" data-darkmode-original-color-15882396318564="rgb(0, 0, 0)" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgb(230, 230, 230)" data-darkmode-original-color-15900529136199="rgb(0, 0, 0)" style="display: inline-block;clear: both;"><section data-brushtype="text" data-darkmode-bgcolor-15860613985508="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15860613985508="rgb(255, 255, 255)" data-darkmode-color-15860613985508="rgb(230, 230, 230)" data-darkmode-original-color-15860613985508="rgb(0, 0, 0)" data-darkmode-bgimage-15860613985508="1" data-style="padding: 18px 15px 20px 10px; color: rgb(86, 146, 214); text-align: center; letter-spacing: 1.5px; background-image: url('https://www.zkxjob.com/wp-content/uploads/2022/05/wxsync-2022-05-a2a8a5e1e58f30392066a170034ee027.png'); background-size: 100% 100%; background-repeat: no-repeat; overflow-wrap: break-word !important;" data-darkmode-bgcolor-15870356070738="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356070738="rgb(255, 255, 255)" data-darkmode-color-15870356070738="rgb(230, 230, 230)" data-darkmode-original-color-15870356070738="rgb(0, 0, 0)" data-darkmode-bgimage-15870356070738="1" data-darkmode-bgcolor-15870356071023="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356071023="rgb(255, 255, 255)" data-darkmode-color-15870356071023="rgb(230, 230, 230)" data-darkmode-original-color-15870356071023="rgb(0, 0, 0)" data-darkmode-bgimage-15870356071023="1" data-darkmode-bgcolor-15882384789136="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882384789136="rgb(255, 255, 255)" data-darkmode-color-15882384789136="rgb(230, 230, 230)" data-darkmode-original-color-15882384789136="rgb(0, 0, 0)" data-darkmode-bgimage-15882384789136="1" data-darkmode-bgcolor-15882396318564="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882396318564="rgb(255, 255, 255)" data-darkmode-color-15882396318564="rgb(230, 230, 230)" data-darkmode-original-color-15882396318564="rgb(0, 0, 0)" data-darkmode-bgimage-15882396318564="1" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgb(230, 230, 230)" data-darkmode-original-color-15900529136199="rgb(0, 0, 0)" data-darkmode-bgimage-15900529136199="1" class="js_darkmode__bg__0 js_darkmode__8" style="padding: 18px 15px 20px 10px;background-size: 100% 100%;background-image: url('https://www.zkxjob.com/wp-content/uploads/2022/05/wxsync-2022-05-a2a8a5e1e58f30392066a170034ee027.png');color: rgb(86, 146, 214);letter-spacing: 1.5px;background-repeat: no-repeat;"><section data-darkmode-bgcolor-15860613985508="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15860613985508="rgb(255, 255, 255)" data-darkmode-color-15860613985508="rgb(230, 230, 230)" data-darkmode-original-color-15860613985508="rgb(0, 0, 0)" data-darkmode-bgimage-15860613985508="1" data-darkmode-bgcolor-15870356070738="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356070738="rgb(255, 255, 255)" data-darkmode-color-15870356070738="rgb(230, 230, 230)" data-darkmode-original-color-15870356070738="rgb(0, 0, 0)" data-darkmode-bgimage-15870356070738="1" data-darkmode-bgcolor-15870356071023="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356071023="rgb(255, 255, 255)" data-darkmode-color-15870356071023="rgb(230, 230, 230)" data-darkmode-original-color-15870356071023="rgb(0, 0, 0)" data-darkmode-bgimage-15870356071023="1" data-darkmode-bgcolor-15882384789136="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882384789136="rgb(255, 255, 255)" data-darkmode-color-15882384789136="rgb(230, 230, 230)" data-darkmode-original-color-15882384789136="rgb(0, 0, 0)" data-darkmode-bgimage-15882384789136="1" data-darkmode-bgcolor-15882396318564="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882396318564="rgb(255, 255, 255)" data-darkmode-color-15882396318564="rgb(230, 230, 230)" data-darkmode-original-color-15882396318564="rgb(0, 0, 0)" data-darkmode-bgimage-15882396318564="1" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgb(230, 230, 230)" data-darkmode-original-color-15900529136199="rgb(0, 0, 0)" data-darkmode-bgimage-15900529136199="1" style="display: flex;justify-content: center;align-items: center;"><section data-darkmode-bgcolor-15860613985508="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15860613985508="rgb(255, 255, 255)" data-darkmode-color-15860613985508="rgb(230, 230, 230)" data-darkmode-original-color-15860613985508="rgb(0, 0, 0)" data-darkmode-bgimage-15860613985508="1" data-darkmode-bgcolor-15870356070738="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356070738="rgb(255, 255, 255)" data-darkmode-color-15870356070738="rgb(230, 230, 230)" data-darkmode-original-color-15870356070738="rgb(0, 0, 0)" data-darkmode-bgimage-15870356070738="1" data-darkmode-bgcolor-15870356071023="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356071023="rgb(255, 255, 255)" data-darkmode-color-15870356071023="rgb(230, 230, 230)" data-darkmode-original-color-15870356071023="rgb(0, 0, 0)" data-darkmode-bgimage-15870356071023="1" data-darkmode-bgcolor-15882384789136="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882384789136="rgb(255, 255, 255)" data-darkmode-color-15882384789136="rgb(230, 230, 230)" data-darkmode-original-color-15882384789136="rgb(0, 0, 0)" data-darkmode-bgimage-15882384789136="1" data-darkmode-bgcolor-15882396318564="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882396318564="rgb(255, 255, 255)" data-darkmode-color-15882396318564="rgb(230, 230, 230)" data-darkmode-original-color-15882396318564="rgb(0, 0, 0)" data-darkmode-bgimage-15882396318564="1" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgb(230, 230, 230)" data-darkmode-original-color-15900529136199="rgb(0, 0, 0)" data-darkmode-bgimage-15900529136199="1" style="margin-left: 2px;width: 20px;"></section><section data-brushtype="text" data-darkmode-bgcolor-15860613985508="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15860613985508="rgb(255, 255, 255)" data-darkmode-color-15860613985508="rgb(51, 51, 51)" data-darkmode-original-color-15860613985508="rgb(51, 51, 51)" data-darkmode-bgimage-15860613985508="1" data-darkmode-bgcolor-15870356070738="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356070738="rgb(255, 255, 255)" data-darkmode-color-15870356070738="rgb(51, 51, 51)" data-darkmode-original-color-15870356070738="rgb(51, 51, 51)" data-darkmode-bgimage-15870356070738="1" data-darkmode-bgcolor-15870356071023="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15870356071023="rgb(255, 255, 255)" data-darkmode-color-15870356071023="rgb(51, 51, 51)" data-darkmode-original-color-15870356071023="rgb(51, 51, 51)" data-darkmode-bgimage-15870356071023="1" data-darkmode-bgcolor-15882384789136="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882384789136="rgb(255, 255, 255)" data-darkmode-color-15882384789136="rgb(51, 51, 51)" data-darkmode-original-color-15882384789136="rgb(51, 51, 51)" data-darkmode-bgimage-15882384789136="1" data-darkmode-bgcolor-15882396318564="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15882396318564="rgb(255, 255, 255)" data-darkmode-color-15882396318564="rgb(51, 51, 51)" data-darkmode-original-color-15882396318564="rgb(51, 51, 51)" data-darkmode-bgimage-15882396318564="1" data-darkmode-bgcolor-15900529136199="rgb(36, 36, 36)" data-darkmode-original-bgcolor-15900529136199="rgb(255, 255, 255)" data-darkmode-color-15900529136199="rgb(51, 51, 51)" data-darkmode-original-color-15900529136199="rgb(51, 51, 51)" data-darkmode-bgimage-15900529136199="1" style="font-size: 14px;color: rgb(51, 51, 51);text-align: left;"><span style="font-family: 楷体, 楷体_GB2312, SimKai;">点这里，直达菜鸟B站大本营</span><span style="letter-spacing: 0px;color: black;font-family: Optima-Regular, Optima, PingFangSC-light, PingFangTC-light, "PingFang SC", Cambria, Cochin, Georgia, Times, "Times New Roman", serif;font-size: 16px;"></span></section></section></section></section></section></section></section>

点击上方“菜鸟学Python”，选择“星标”

超级无敌干货第一时间推给你！！！

中秋节介绍

数据采集

数据清洗

可视化展示

1）月饼销量Top10的柱形图

2）店铺月饼销量Top10的柱形图

3）全国月饼销量的地域分布地图

4）不同价格区间的月饼销量圆环图

5）月饼销售关键字的词云图

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Python实战 | 送亲戚，送长辈，月饼可视化大屏来帮忙！

点击上方“菜鸟学Python”，选择“星标”

超级无敌干货第一时间推给你！！！

中秋节介绍

数据采集

数据清洗

可视化展示

1）月饼销量Top10的柱形图

2）店铺月饼销量Top10的柱形图

3）全国月饼销量的地域分布地图

4）不同价格区间的月饼销量圆环图

5）月饼销售关键字的词云图

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